Open AccessREKLAM VAADLERİNİN “RASYONALİZM”DEN “OPTİMİZM”E GEÇİŞİNDE MUTLULUK OLGUSUNUN ROLÜ: MUTLULUK ÇEKİCİLİKLİ REKLAMLARDAN ELDE EDİLEN DOYUMLARA YÖNELİK BİR ARAŞTIRMA
Author(s) -
Cihan BECAN
Publication year - 2016
Publication title -
nwsa academic journals
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1308-7231
DOI - 10.12739/nwsa.2016.3.4c0208
Subject(s) - humanities , political science , art
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