CONSULTING SERVICES: ESSENCE, KINDS AND MAIN DIRECTIONS OF USE

In modern conditions, characterized by an increase in the scale of information flows and a dynamically changing external environment, one of the main factors, contributing to the effective functioning and development of business, is the possibility of obtaining highly qualified advisory assistance. The conditions of a competitive market form the external and internal circumstances, that cause certain difficulties in the functioning of even strong and developed organizations. Many business processes are affected by fluctuations in prices for raw materials and exchange rates, changes in government policy in relation to any sphere of the economy, decisions that are taken on the international arena. A certain imbalance in the activities of the organization can make a tense relationship between the management structures and subordinates, an arrival of new partners, contractors, buyers and customers. In the event that these problems can not be solved by the organization itself, one of the ways out of this situation can be to apply to a professional consulting firm. At the same time, organizations can resort to the services of consultants in cases when not only problems arise, but also when costs should be optimized, growth rates should be accelerated, and the activity of the administrative apparatus should be regulated. Consulting firms offer both ready-made solutions for the implementation of financial and economic activities, as well as those that are developed individually with the client organization. The essence, types and directions of using consulting services are considered in the article. At present, consulting firms offer a wide range of consulting services, which organizations can take advantage of in the process of their financial and economic activities of any non-standard situations and problems. Attraction of consultants gives significant advantages, as it allows, not holding in staff on a permanent basis highly qualified specialist, to solve arising in the course of work non-standard tasks. This is one of the indicators of the level of implementation in the production and maintenance of advanced technologies. Consulting is the basic trend in the development of organizations and increasing their competitiveness in modern conditions.