Open AccessTHE STRATEGY OF DEVELOPING AND IMPLEMENTING THE CONCEPT OF A NEW PRODUCT IN THE MARKETING ACTIVITIES OF AN ENTERPRISE
Author(s) -
Гукова,
Елена Гукова
Publication year - 2017
Publication title -
vestnik bgtu im. v.g. šuhova
Language(s) - English
Resource type - Journals
ISSN - 2071-7318
DOI - 10.12737/article_59a93b10e24810.95357214
Subject(s) - business , product (mathematics) , process management , marketing , new product development , marketing management , knowledge management , computer science , mathematics , geometry