PR-Initiatives on the Internet As a Tool for Civil Society | Zendy

Моисеева | Zendy; Olga A. Moiseeva | Zendy; Чернавский | Zendy; M. Chernavskiy | Zendy; Яковлева | Zendy; L. Yakovleva | Zendy

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PR-Initiatives on the Internet As a Tool for Civil Society

Author(s) -

Моисеева,

Olga A. Moiseeva,

Чернавский,

M. Chernavskiy,

Яковлева,

L. Yakovleva

Publication year - 2017

Publication title -

scientific research and development socio-humanitarian research and technology

Language(s) - English

Resource type - Journals

ISSN - 2306-1731

DOI - 10.12737/article_595ceac5c8b734.16993122

Subject(s) - the internet , loyalty , politics , civil society , political science , subject (documents) , polarization (electrochemistry) , public relations , sociology , media studies , internet privacy , world wide web , computer science , law , chemistry

The Internet is becoming a political tool in the fight of civically active part of society. Slacktivism leads to polarization and deepening the contradictions between aging passively loyal majority and the young radical minority that is more active on the Internet, thereby creating the appearance of the majority. All this makes the real, offline majority "wake up" and show their loyalty. The subject of analysis is the study of articles on the Internet on PR-operation initiatives by the example of "global platform".

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