Open AccessPR-Initiatives on the Internet As a Tool for Civil Society
Author(s) -
Моисеева,
Olga Moiseeva,
Чернавский,
M. Chernavskiy,
Яковлева,
L. Yakovleva
Publication year - 2017
Publication title -
naučnye issledovaniâ i razrabotki. socialʹno-gumanitarnye issledovaniâ i tehnologii
Language(s) - English
Resource type - Journals
ISSN - 2306-1731
DOI - 10.12737/article_595ceac5c8b734.16993122
Subject(s) - the internet , loyalty , politics , civil society , political science , subject (documents) , polarization (electrochemistry) , public relations , sociology , media studies , internet privacy , world wide web , computer science , law , chemistry
The Internet is becoming a political tool in the fight of civically active part of society. Slacktivism leads to polarization and deepening the contradictions between aging passively loyal majority and the young radical minority that is more active on the Internet, thereby creating the appearance of the majority. All this makes the real, offline majority "wake up" and show their loyalty. The subject of analysis is the study of articles on the Internet on PR-operation initiatives by the example of "global platform".