Open AccessPolitical technologies of persuasive communication (on the example of cinema and social networks)
Author(s) -
Sergey V. Sakulin
Publication year - 2020
Publication title -
žurnal političeskih issledovanij
Language(s) - English
Resource type - Journals
ISSN - 2587-6295
DOI - 10.12737/2587-6295-2020-138-155
Subject(s) - politics , political communication , informatization , consciousness , political consciousness , communication studies , public relations , the internet , sociology , field (mathematics) , information and communications technology , new media , engineering ethics , social science , political science , psychology , computer science , engineering , law , telecommunications , world wide web , mathematics , neuroscience , pure mathematics
Informatization and digitalization of society lead to the emergence of new political technologies of persuasive communication. Impact technologies are regularly improved and do not stop working even when a person is resting. The author pays special attention to the study of cinema and social networks as the main tools of persuasive communication. The purpose of the study is to analyze modern political technologies of persuasive communication using the example of the film industry and social networks, and develop protective measures against manipulative and destructive influence. The main research method is a comparative political science approach. In addition, the Case Study method is used. The author is convinced that media technology allows you to participate in the communication process, rather than remain a passive recipient of information. In the course of studying the problem, it was established that the Internet is socializing when the use of communication platforms allows you to influence social and political processes. The work offers a new look at the political manipulation of mass consciousness during the organization of leisure, which provides an opportunity to take a fresh look at the already existing theoretical positions in the field of persuasive communication. From a practical point of view, a scientific article can be applied in the implementation of projects involving an information and communication impact on the consciousness of the recipient or the mass consciousness. The study of political technologies of persuasive communication is interdisciplinary in nature and deserves attention from political scientists, sociologists, psychologists and educators.