Open AccessMETHODOLOGICAL ISSUES OF CORPORATE POLICY SHAPING UNDER NEW SOCIO-ECONOMIC CONDITIONS
Author(s) -
Щетинина,
E. V. Shchetinina,
E.A. Shchetinina
Publication year - 2017
Publication title -
vestnik bgtu im. v.g. šuhova
Language(s) - English
Resource type - Journals
ISSN - 2071-7318
DOI - 10.12737/24629
Subject(s) - quality (philosophy) , narrative , business , corporate social responsibility , public policy , composition (language) , industrial organization , economic system , public relations , accounting , public economics , economics , political science , economic growth , philosophy , linguistics , epistemology
New conditions under which corporate socio-economic policy and the system of business and public relationships are being planned and implemented nowadays requiring the development and correction of principles and rules of its shaping are considered in the article. Particularly, the boundaries of virtual economy and neuroeconomics are widened, the corporate social responsibility compliance and ecological narratives are strengthened. That changes the format and quality of companies challenges as well as the principles of corporate policy shaping. Its composition and content with regard to new conditions and challenges have been analyzed and its differences from corporate strategy and market policy have been revealed in the article.