Open AccessSTRATEGIC POSITIONING OF CITIES AND REGIONS
Author(s) -
Александр Борисович Савченко,
Alexander Savchenko
Publication year - 2013
Publication title -
russian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2500-1469
pISSN - 2409-6024
DOI - 10.12737/1585
Subject(s) - business , situational ethics , marketing , strategic management , quality (philosophy) , strategic planning , strategic financial management , process management , philosophy , epistemology , political science , law
Situational analysis allows to combine ideas about marketing and management areas, at least at the strategic level, to look at regional development from the standpoint of Strategic Market Management. Especially great is its role in building the vision of the future territorial formation and selection of the main areas to achieve it. Actually, Strategic Market Management territorial development, based on the strategic positioning of the city or region combines three aspects of accounting and management: a category that successfully meets the needs of their environment (it is), the consumer segment (for whom it is) and benefits (it gives the consumer), — and is intended to reconcile the promises that gives elected in the strategic positioning of the brand of the city or region, with the actual investment strategy, which should provide a parallel implementation of the identified competitive advantages of the region or city through the implementation of strategic initiatives and project — specific drivers that are actively interested in the main consumers of media city or region — residents, businesses, investors. The results of such initiatives and projects, in turn, provide the efficiency and quality of reproduction and use of strategic resources of cities and regions, the best implementation of the three main functions as a place of residence, place of management and recreational facilities, and thus increase the competitiveness of the territorial entities and improve their strategic positioning.