Open AccessREBRANDING AS A PATTERN OF THE PRODUCT BRAND PROMOTION
Author(s) -
Эрнст Раисович Сафаргалиев,
Юлия Валерьевна Комарова
Publication year - 2013
Publication title -
sovremennye issledovaniâ socialʹnyh problem
Language(s) - English
Resource type - Journals
eISSN - 2218-7405
pISSN - 2077-1770
DOI - 10.12731/2218-7405-2013-9-74
Subject(s) - rebranding , promotion (chess) , product (mathematics) , product lifecycle , brand management , process (computing) , business , marketing , new product development , advertising , computer science , political science , mathematics , geometry , politics , law , operating system