A Study on Factors Influencing Investment Decisions of Retail Investors in VUCA World | Zendy

Gowtham Ramkumar | Zendy; S. Chitra | Zendy

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A Study on Factors Influencing Investment Decisions of Retail Investors in VUCA World

Author(s) -

Gowtham Ramkumar,

S. Chitra

Publication year - 2021

Publication title -

ushus - journal of business management

Language(s) - English

Resource type - Journals

ISSN - 0975-3311

DOI - 10.12725/ujbm.54.4

Subject(s) - scope (computer science) , investment (military) , business , exploratory factor analysis , investment decisions , marketing , finance , service (business) , behavioral economics , politics , computer science , political science , law , programming language

In this paper, we seek to identify the factors influencing the investment decision of individual investors. Further, in the existing pandemic situation, which will cover the scope of the VUCA environment, it is important to understand the factors influencing investor’s investment decision. For this purpose, we used exploratory factor analysis to group the factors affecting an investor’s investment decision. Based on the findings, we identified four factors influencing investment preferences and the reliability of these factors are supported by strong statistical measures

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