Open AccessChanging Profile of Rural Marketing Emerging Dimensions of Rural Consumers Behaviour
Author(s) -
C. Rajendra Kumar,
Sanjay Kaptan
Publication year - 2004
Publication title -
ushus journal of business management
Language(s) - English
Resource type - Journals
ISSN - 0975-3311
DOI - 10.12725/ujbm.4.9
Subject(s) - marketing , business , loyalty , brand loyalty , rural development , rural area , advertising , geography , political science , agriculture , archaeology , law
Corporate strategies especially Development IT & Satellite communications have opened up new avenues into the rural market. The rural consumer has woken up to existence of multiple brands. What are the implication of this? What are the hurdles in building brand loyalty among the rural consumers? Is rural market the next big thing?