Open AccessMarketing Strategies for Health Care Sector - Emerging Scenario
Author(s) -
M. Muniraju,
T.K Srinath
Publication year - 2004
Publication title -
ushus journal of business management
Language(s) - English
Resource type - Journals
ISSN - 0975-3311
DOI - 10.12725/ujbm.4.3
Subject(s) - business , health care , marketing , liberalization , tertiary sector of the economy , health services , service (business) , quality (philosophy) , economic growth , economics , medicine , market economy , population , environmental health , philosophy , epistemology
Health has been on the NationalAgenda in most countries. Liberalization has also focused on better health care. National health care has not brought desired results as seen in developed countries where better care is available. This service sector often rests on the quality, satisfaction being reached in accordance with service expectations. Research on providing better service should be oriented at understanding demographic life style of the consumers. Health care industry is moving from a sellers market to buyers market.