Open AccessMarket Orientation: the Concept and Its Development
Author(s) -
Nandakumar Mekoth
Publication year - 2003
Publication title -
ushus journal of business management
Language(s) - English
Resource type - Journals
ISSN - 0975-3311
DOI - 10.12725/ujbm.3.1
Subject(s) - market orientation , orientation (vector space) , field (mathematics) , development (topology) , process (computing) , meaning (existential) , business , marketing , computer science , epistemology , mathematics , geometry , philosophy , mathematical analysis , pure mathematics , operating system
The concept of market orientation has been one of the most discussed and researched topics in the last decade, This paper attempts to bring out the meaning, need and features of market orientation and the steps involved in its implementation. The paper identifies the relationship of various related concepts with the concept of market orientation. The paper also traces back the development of the field of market orientation through literature survey and identifies the distinct stages in the process of development.