Open AccessMARKET ORIENTATION AND HIGHER EDUCATION: OPTIONS IN A CHANGING WORLD
Author(s) -
N. Barnabas
Publication year - 2003
Publication title -
ushus journal of business management
Language(s) - English
Resource type - Journals
ISSN - 0975-3311
DOI - 10.12725/ujbm.2.5
Subject(s) - market orientation , marketing , higher education , business , market oriented , orientation (vector space) , economic growth , industrial organization , market economy , economics , geometry , mathematics
This paper concentrates on the changes that are taking place in the higher education sector worldwide and explains how a more market oriented approach would enable the institutions to perform better. The author also suggests measures to make the institutions more market oriented and makes an effort to develop an education marketing mix.