Open AccessThink - Green Marketing
Author(s) -
Suniti Phadke
Publication year - 2002
Publication title -
ushus journal of business management
Language(s) - English
Resource type - Journals
ISSN - 0975-3311
DOI - 10.12725/ujbm.1.9
Subject(s) - obligation , green marketing , moral obligation , business , marketing , environmental ethics , law and economics , public relations , political science , sociology , law , philosophy
This article summarises that Indian organisations have a moral obligation to protect the environment.