Open AccessPsychological Mechanism of the Media Influence
Author(s) -
sysadmin,
Jose Mathews
Publication year - 2004
Publication title -
artha journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 0975-329X
DOI - 10.12724/ajss.5.3
Subject(s) - mechanism (biology) , psychology , cognition , process (computing) , social psychology , cognitive science , cognitive psychology , computer science , epistemology , neuroscience , philosophy , operating system
Media has a highly influential purpose in our lives. In all spheres of our lives media makes its impact knowingly or unknowingly. The psychological mechanism underlying the process of influence is an interesting area of investigation. A general model of influence which specifies the exact nature of activation of cognitive and emotional systems is suggested. Further elaboration of the model and instances of the impact of media are part of the paper.