Open AccessThe Impact of Patent Portfolio on Competitive Landscape of Digital Signage Apparatus
Author(s) -
Tommy Hendrix,
Mahardhika Berliandaldo,
Eki Karsani Apriliyadi,
Firman Tri Ajie
Publication year - 2021
Publication title -
jurnal manajemen teknologi
Language(s) - English
Resource type - Journals
eISSN - 2089-7928
pISSN - 1412-1700
DOI - 10.12695/jmt.2021.20.1.5
Subject(s) - digital signage , patent portfolio , portfolio , business , commercialization , benchmarking , competitive advantage , signage , marketing , industrial organization , computer science , intellectual property , advertising , world wide web , finance , operating system
. The digital signage market has been flourishing every year, and this situation opens up new commercialization opportunities for stakeholders related to the acceleration function. The modern world has allowed technological innovation to satisfy market demands, primarily based on portfolio of patent information. The digital signage apparatus became an economical solution for the costly technology in the digital era. The purpose of this paper was to find the impact of the competitive landscape on the digital signage apparatus towards e-commerce development based on a patent portfolio from the WIPO database. The research was performed based on the patent information using Innograph software and information related to digital signage apparatus resulting in a total of 146 registered patents and 40 patents matching the research subjects. The results revealed that the patent portfolio on the digital signage apparatus has high perceived usefulness, but only few industries used this as a reference in benchmarking their technological competitiveness. This paper is beneficial to the industry that seeks for the impact of the latest technological implementation amidst the competitive commercialization of the digital signage apparatus. Keywords: Competitive Landscape; Digital Signage Apparatus; Impact; Patent Portfolio.