In-Game Advertising: Analyzing the Effects of Brand Congruity, Integration, and Prominence towards IGA Attitude and Purchase Intention | Zendy

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In-Game Advertising: Analyzing the Effects of Brand Congruity, Integration, and Prominence towards IGA Attitude and Purchase Intention

Author(s) -

Santirianingrum Soebandhi,

Yuan Andriansyah

Publication year - 2017

Publication title -

jurnal manajemen teknologi

Language(s) - English

Resource type - Journals

eISSN - 2089-7928

pISSN - 1412-1700

DOI - 10.12695/jmt.2017.16.3.3

Subject(s) - advertising , business , psychology , marketing

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