Open AccessIn-Game Advertising: Analyzing the Effects of Brand Congruity, Integration, and Prominence towards IGA Attitude and Purchase Intention
Author(s) -
Santirianingrum Soebandhi,
Yuan Andriansyah
Publication year - 2017
Publication title -
jurnal manajemen teknologi
Language(s) - English
Resource type - Journals
eISSN - 2089-7928
pISSN - 1412-1700
DOI - 10.12695/jmt.2017.16.3.3
Subject(s) - advertising , business , psychology , marketing