Open AccessAn Empirical Evaluation of the Reversal Theory State Measure Using Three Running Brand Video Commercials
Publication year - 2016
Publication title -
journal of motivation, emotion, and personality
Language(s) - English
Resource type - Journals
ISSN - 2331-2343
DOI - 10.12689/504
Subject(s) - measure (data warehouse) , advertising , computer science , state (computer science) , business , data mining , algorithm