Κοινωνικές αξίες, φιλοκοινωνική συμπεριφορά και προσανατολισμός προς τον ατομικισμό και τη συλλογικότητα στην Ελλάδα

The present study aimed a. to examine social value priorities, individualism - collectivism orientation and prosocial behavioral tendencies in Greece and, b. to investigate the theoretical conceptualization regarding possible relationships between social value priorities, individualism - collectivism orientation and prosocial behavioral tendencies. Males and females (N = 541) aged 18 to 65 from various places of Greece completed the Social Values Survey (Schwartz, 1992), the Auckland Individualism Collectivism Scale (Shulruf et al., 2011), the Prosocial Tendencies Measure (Carlo & Randall, 2002) as well as a form of socio-demographic information. Social Values types of Self-Direction, Benevolence, Security and Hedonism were found to be considered as the most guiding principles in participants’ lives. Individualism - Collectivism orientation was found to coexist in the answers of the participants although a significant tendency towards Individualism was detected in certain cases. The overall tendency towards performing prosocial behavior was found to be moderate to high, yet the exceeding Atruism type did not conform with the Anonymous type leading to the assumption that prosocial behavior is not clearly spontaneous among the participants, especially since the Compliant and Emotional types were also highly assessed. Results, furthermore provided us with some evidence regarding the association of certain Social Value types to prosocial behavioral tendencies. Specifically, an increase in the prioritization of Benevolence, Universalism, Self-direction and Security was found to be negatively related to the Public type of prosocial behavior. Theoretically remarkable is that an increase in the prioritization of Conformity, Benevolence and Security was found to be positively related to Compliant type of prosocial behavior.