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The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
Author(s) -
嘉敏 陈
Publication year - 2016
Publication title -
modern marketing
Language(s) - English
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2016.63005
Subject(s) - advertising , business , psychology

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