Open AccessThe Research Review and Future Practical Management on the First Person Effect in the Marketing Communicating Field
Author(s) -
海峰 戚
Publication year - 2016
Publication title -
xian dai shi chang ying xiao/xian dia shi chang ying xiao
Language(s) - English
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2016.63004
Subject(s) - field (mathematics) , marketing , business , public relations , psychology , knowledge management , computer science , political science , mathematics , pure mathematics