Open AccessThe Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks
Author(s) -
王汀汀,
邓静,
王一贤
Publication year - 2015
Publication title -
xian dai shi chang ying xiao/xian dia shi chang ying xiao
Language(s) - English
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2015.52002
Subject(s) - business , marketing , marketing management , china , competition (biology) , marketing strategy , marketing research , return on marketing investment , finance , political science , ecology , law , biology