Open AccessThe Brand Image of Customer Loyalty Programs Partnerships in Aircraft Industry Based on Customer Experience
Author(s) -
纯青 李
Publication year - 2014
Publication title -
xian dai shi chang ying xiao/xian dia shi chang ying xiao
Language(s) - English
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2014.41002
Subject(s) - business , loyalty business model , marketing , customer advocacy , brand image , customer retention , advertising , loyalty , customer to customer , customer experience , brand loyalty , brand management , service quality , service (business)