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Why Do Consumers Initiate Re-Word-of-Mouth
Publication year - 2013
Publication title -
modern marketing
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2013.32003
Subject(s) - word of mouth , word (group theory) , linguistics , business , advertising , philosophy

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