Open AccessWhy Do Consumers Initiate Re-Word-of-Mouth
Publication year - 2013
Publication title -
xian dai shi chang ying xiao/xian dia shi chang ying xiao
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2013.32003
Subject(s) - word of mouth , word (group theory) , linguistics , business , advertising , philosophy