Open AccessThe Impact of Reward Actions on Customer Lifetime Value of Commercial Bank
Author(s) -
纯青 李
Publication year - 2011
Publication title -
xian dai shi chang ying xiao/xian dia shi chang ying xiao
Language(s) - English
Resource type - Journals
eISSN - 2160-7362
pISSN - 2160-7370
DOI - 10.12677/mom.2011.13008
Subject(s) - customer value , business , value (mathematics) , commercial bank , marketing , economics , finance , microeconomics , mathematics , statistics , profit (economics)