Analysis of Group Factors’ Effects on Herd Behavior of Online to Offline Group Buying’s Consumers
Author(s) -
潇潇 尹
Publication year - 2015
Publication title -
business and globalization
Language(s) - English
Resource type - Journals
eISSN - 2331-0219
pISSN - 2331-0189
DOI - 10.12677/bglo.2015.33005
Subject(s) - group buying , group (periodic table) , herd behavior , herd , advertising , group behavior , online and offline , psychology , marketing , business , social psychology , computer science , geography , herding , chemistry , biology , ecology , forestry , organic chemistry , operating system
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