Open AccessA Review of the Relationship between Brand Attachment, Brand Commitment and Customer Loyalty
Author(s) -
佳佳 罗
Publication year - 2018
Publication title -
she hui ke xue qian yan
Language(s) - English
Resource type - Journals
eISSN - 2169-2564
pISSN - 2169-2556
DOI - 10.12677/ass.2018.74064
Subject(s) - business , brand loyalty , loyalty business model , brand management , loyalty , marketing , advertising , brand awareness , brand relationship , service quality , service (business)