Open Access“More Discount Attract More Buyers”? —Influences of Discount Depth and Promotion Type on Promotion Effects
Author(s) -
晓岳 李
Publication year - 2015
Publication title -
xin li xue jin zhan
Language(s) - English
Resource type - Journals
eISSN - 2160-7273
pISSN - 2160-7281
DOI - 10.12677/ap.2015.56049
Subject(s) - promotion (chess) , business , marketing , political science , law , politics