Open AccessEffectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study
Author(s) -
Shiraz Shaikh,
Lubna Baig,
Maciej Polkowski
Publication year - 2017
Publication title -
pakistan journal of medical sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.316
H-Index - 30
eISSN - 1682-024X
pISSN - 1681-715X
DOI - 10.12669/pjms.331.12176
Subject(s) - medicine , observational study , space (punctuation) , medical emergency , aeronautics , environmental health , pathology , engineering , philosophy , linguistics
The findings of the Health Care in Danger project in Karachi suggests that there is presence of behavioral negligence among vehicle operators on roads in regards to giving way to ambulances. A mass media campaign was conducted to raise people's awareness on the importance of giving way to ambulances. The main objective of this study was to determine the effectiveness of the campaign on increasing the proportion of vehicles that give way to ambulances.