Open AccessTHE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER
Author(s) -
Tânia ForsterCarneiro,
Bruno Sousa,
Jorge Remondes
Publication year - 2022
Publication title -
revista gestão em análise
Language(s) - English
Resource type - Journals
eISSN - 2359-618X
pISSN - 1984-7297
DOI - 10.12662/2359-618xregea.v11i3.p57-69.2022
Subject(s) - influencer marketing , exploratory research , digital revolution , digital transformation , process (computing) , focus group , social media , digital marketing , business , marketing , advertising , sociology , engineering , computer science , social science , world wide web , relationship marketing , marketing management , telecommunications , operating system