Open AccessHOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBE
Author(s) -
Velda Chan,
Susana Costa e Silva,
Alessandro Lampo
Publication year - 2022
Publication title -
revista gestão em análise
Language(s) - English
Resource type - Journals
eISSN - 2359-618X
pISSN - 1984-7297
DOI - 10.12662/2359-618xregea.v11i3.p107-118.2022
Subject(s) - credibility , beauty , advertising , affect (linguistics) , product (mathematics) , social media , psychology , quality (philosophy) , cosmetics , source credibility , sample (material) , structural equation modeling , perception , marketing , business , computer science , political science , medicine , philosophy , chemistry , geometry , mathematics , communication , epistemology , pathology , chromatography , machine learning , neuroscience , world wide web , law