Brands in Motion: How Frictions Shape Multinational Production | Zendy

Keith Head | Zendy; Thierry Mayer | Zendy

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Brands in Motion: How Frictions Shape Multinational Production

Author(s) -

Keith Head,

Thierry Mayer

Publication year - 2019

Publication title -

american economic review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 16.936

H-Index - 297

eISSN - 1944-7981

pISSN - 0002-8282

DOI - 10.1257/aer.20161345

Subject(s) - counterfactual thinking , multinational corporation , referendum , protectionism , economics , production (economics) , brexit , international economics , international trade , tariff , microeconomics , european union , finance , political science , philosophy , epistemology , politics , law

Following the 2016 Leave vote in the referendum on UK membership in the EU and the election of Donald Trump, trade agreements have entered a period of great instability. To predict the impact of possible disruptions to existing arrangements requires counterfactual analysis that takes into account the complex set of factors influencing the production and marketing strategies of multinational corporations. We estimate a model of multinational decision-making in the car industry. This model predicts the production reallocation and consumer surplus consequences of changes in tariffs and non-tariff barriers induced by US-led protectionism, Brexit, transpacific, and transatlantic integration agreements. (JEL F13, F23, L21, L62, M31)

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