Growth, Adoption, and Use of Mobile E-Commerce | Zendy

Liran Einav | Zendy; Jonathan Levin | Zendy; Igor Popov | Zendy; Neel Sundaresan | Zendy

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Growth, Adoption, and Use of Mobile E-Commerce

Author(s) -

Liran Einav,

Jonathan Levin,

Igor Popov,

Neel Sundaresan

Publication year - 2014

Publication title -

american economic review

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 16.936

H-Index - 297

eISSN - 1944-7981

pISSN - 0002-8282

DOI - 10.1257/aer.104.5.489

Subject(s) - the internet , early adopter , purchasing , mobile commerce , business , e commerce , core (optical fiber) , mobile internet , advertising , internet privacy , mobile device , mobile technology , commerce , marketing , computer science , telecommunications , world wide web

We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.

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