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Reflections on the Meaning and Structure of the Horizontal/Vertical Distinction
Author(s) -
Shavitt Sharon,
Zhang Jing,
Torelli Carlos J.,
Lalwani Ashok K.
Publication year - 2006
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp1604_7
Subject(s) - horizontal and vertical , individualism , collectivism , meaning (existential) , epistemology , psychology , social psychology , mathematics , geometry , philosophy , law , political science
The commentaries by Aaker (2006), Meyers‐Levy (2006), and Oyserman (2006) extend the implications of the horizontal/vertical distinction described in our article (Shavitt, Lalwani, Zhang, & Torelli, 2006) in a number of interesting directions. We join these authors in calling for further research on horizontal and vertical individualism and collectivism constructs. We also highlight conceptual and structural issues that remain to be resolved and evaluate priming and other operational approaches to the study of horizontal and vertical individualism and collectivism.