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Spotlight on Affect: Affect and Affective Forecasting in Impulse Control
Author(s) -
MacInnis Deborah J.,
Patrick Vanessa M.
Publication year - 2006
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp1603_4
Subject(s) - conceptualization , affect (linguistics) , impulse control , impulse (physics) , psychology , cognitive psychology , control (management) , affect regulation , set (abstract data type) , social psychology , cognition , computer science , artificial intelligence , psychotherapist , neuroscience , communication , physics , quantum mechanics , programming language
The authors propose an alternative conceptualization to the Strack, Werth, and Deutsch (2006) model. This alternative conceptualization considers how the forecasting of emotional outcomes linked to controlling or failing to control impulses affects self‐regulatory behavior. A set of future research questions is identified based on this conceptualization. The proposed model differs from that of Strack et al. (2006) by its focus on (a) affect, (b) impulse control (versus buying), and (c) deliberative processing linked to impulse control (or lack thereof).