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The Spacing Effect: Enhancing Memory for Repeated Marketing Stimuli
Author(s) -
Noel Hayden
Publication year - 2006
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp1603_12
Subject(s) - recall , cued recall , psychology , cued speech , association (psychology) , cognitive psychology , brand names , advertising , social psychology , free recall , business , psychotherapist
We explore the extent to which repeating a brand‐attribute association will have a greater effect on recall when the 2 repetitions occur at different points in time rather than immediately after each other. Cued recall is generally better when the repeated items are separated. However, this depends on the extent to which information is organized by brand as well as by attribute, the number of attribute items presented about the brand, and the relatedness of the attributes.