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The Role of Thin‐Slice Judgments in Consumer Psychology
Author(s) -
Peracchio Laura A.,
Luna David
Publication year - 2006
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp1601_5
Subject(s) - psychology , context (archaeology) , consumer information , consumer behaviour , consumer research , cognitive psychology , domain (mathematical analysis) , cognitive science , social psychology , marketing , paleontology , mathematical analysis , mathematics , business , biology
This article examines the potential theoretical and practical contributions that thin‐slice judgments may offer to consumer psychology. We begin by exploring thin‐slice judgments in the context of existing consumer information processing research. Then, we discuss the antecedents of thin‐slice judgments, the type of processing that may underlie and impact thin‐slice judgment formation. Finally, we review the potential consequences of thin‐slice judgments and investigate applications within the consumer domain.