Premium
Self‐Presentational Effects in the Implicit Association Test
Author(s) -
Czellar Sandor
Publication year - 2006
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp1601_11
Subject(s) - presentational and representational acting , implicit association test , psychology , association (psychology) , social psychology , cognitive psychology , implicit attitude , test (biology) , paleontology , philosophy , psychotherapist , biology , aesthetics
Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self‐presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self‐presentation, especially for high self‐monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.