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The Logic of Feeling
Author(s) -
Tuan Pham Michel
Publication year - 2004
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp1404_5
Subject(s) - feeling , psychology , flexibility (engineering) , affect (linguistics) , social psychology , variety (cybernetics) , cognitive psychology , communication , computer science , artificial intelligence , statistics , mathematics
The contribution of the feelings‐as‐information hypothesis to our understanding of the role of affect in judgment and decision making is discussed. Basic principles and regularities in how affective feelings guide judgments and decisions are then identified. Based on these principles and regularities, it is argued that the role of feelings in judgment and decision making may be more adaptive than has been assumed in most academic circles. This adaptivity transpires (a) in the variety of goal‐relevant signals that feelings convey, (b) the flexibility with which feelings are interpreted, (c) the judgmental properties of feelings, and (d) the selectivity with which feelings are invoked. It is speculated that affective feelings may tap into a separate system of judgment and decision making with its unique strengths and weaknesses.