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Understanding Materialism Among Youth
Author(s) -
Goldberg Marvin E.,
Gorn Gerald J.,
Peracchio Laura A.,
Bamossy Gary
Publication year - 2003
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp1303_09
Subject(s) - materialism , value (mathematics) , psychology , relation (database) , consumer behaviour , social psychology , sample (material) , advertising , marketing , epistemology , business , mathematics , philosophy , statistics , chemistry , chromatography , database , computer science
As an emerging value, materialism helps explain the consumer behavior of youth. Using a national sample of 9‐ to 14‐year‐olds, in this study we developed a Youth Materialism Scale. The findings suggest that more materialistic youth tend to shop more and save less. They are most interested in new products and most responsive to advertising and promotional efforts. Their parents view them as more expert with regard to products and they wield more purchase influence on their parents. Parents who are more materialistic tend to have children who are more materialistic. This study also reveals a modest negative relation between materialism and liking for school and school performance.