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More There Than Meets Their Eyes: Support for the Mere‐Ownership Effect
Author(s) -
Beggan James K.,
Allison Scott T.
Publication year - 1997
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp0603_04
Subject(s) - assertion , attractiveness , object (grammar) , psychology , positive economics , replicate , social psychology , econometrics , economics , computer science , statistics , artificial intelligence , mathematics , psychoanalysis , programming language
Barone, Shimp, and Sprott (this issue) attempted to replicate and extend the mere‐ownership effect (Beggan, 1992), the tendency of an owner, relative to a nonowner, to enhance the perceived attractiveness of an object merely because it is owned. They reported that five experiments failed to provide consistent evidence of the mere‐ownership effect. We suggest that Barone et al. are excessively critical of their own results and, in fact, do obtain the mere‐ownership effect. Our assertion is based on a meta‐analysis of their data, an important limitation of their methodology, and problems with their statistical analyses.