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Beyond Fact or Artifact: An Assessment of Fishbein and Middlestadt's Perspectives on Attitude Change Processes
Author(s) -
Haugtvedt Curtis P.
Publication year - 1997
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp0601_07
Subject(s) - moderation , perspective (graphical) , psychology , artifact (error) , focus (optics) , theory of reasoned action , social psychology , epistemology , positive economics , economics , computer science , philosophy , physics , neuroscience , artificial intelligence , optics
In this brief article, we respond to some specific issues raised in Fishbein and Middlestadt's (F & M's; 1995) article. We suggest that F & M's perspective is inconsistent with current research findings, and we focus on examining how various moderator variables may influence the processes of attitude formation and change. Next, we discuss the links between theory and measurement and issues that we feel need to be prioritized in this area in the light of F & M's comments.