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The Case for Noncognitive Determinants of Attitude: A Critique of Fishbein and Middlestadt
Author(s) -
Miniard Paul W.,
Barone Michael J.
Publication year - 1997
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp0601_05
Subject(s) - psychology , social psychology , cognition , focus (optics) , attitude change , positive economics , economics , physics , neuroscience , optics
In this article, we raise several concerns regarding Fishbein and Middlestadt's (F & M; 1995) analysis of noncognitive attitudinal effects. First, we question F & M's focus on correlational evidence and review experimental evidence concerning non‐cognitive influences on attitudes that are immune to F & M's criticisms. Second, we note the potential for interpretations of the F & M findings that sustain the possibility of the influence of noncognitive factors in attitude formation. In making a case for noncognitive effects on attitude, we recommend an increased emphasis on identifying the particular processes by which such effects might occur.