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Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach
Author(s) -
DeSarbo Wayne S.,
Edwards Elizabeth A.
Publication year - 1996
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1207/s15327663jcp0503_02
Subject(s) - psychology , regression analysis , cluster (spacecraft) , function (biology) , personality , consumer behaviour , marketing , regression , econometrics , social psychology , statistics , economics , computer science , business , mathematics , evolutionary biology , psychoanalysis , biology , programming language
We present a theoretical framework that posits compulsive buying behavior as a function of various psychological processes and personality traits. We analyze data from actual consumers using a new constrained maximum likelihood clusterwise regression procedure to examine the nature of consumer heterogeneity in compulsive buying behavior. This empirical analysis distinguishes between 2 clusters, or groups, of compulsive buyers in terms of differential drivers of their compulsive buying. A posterior regression analysis reveals additional differences in background characteristics for each cluster. A discussion of future research issues and other applications is provided.