Private Public Partnership Vital Role

Amount raised: 3,640,000 USD Background and context: Nongovernmental Organizations especially in middle-income countries have to breed the culture of CSR and PPP within itself and the community to address the financial challenges that limit their activities and performance especially in cancer prevention and control otherwise they would not positively impact the socioeconomic aspect of cancers. We at our association appreciated the importance of integrity, professionalism, innovativeness and transparency so as to convince and achieve this partnership to serve the community. Aim: Is to fundraise to support awareness, human resource development and breast cancer screening. Strategy/Tactics: Private public partnership after needs assessment for each of our projects with full transparency and innovation. Program process: After needs assessment, we put together a full budget for each project. The negotiations with the private companies start and present through audio visuals. We receive support by the government. Repeated annual auditing of the program. We then report to the entity that assisted with the fund raising for the project and the government. Appreciating those who are working for the projects through the media and awards. Develop a cohesive partnership team.Costs and returns: 1- Mobile mammography unit: 17,800 women screenings around the country, the data are used for research. 6% found positive. Paradigm change in breast cancer presentation in the breast clinics with now higher percentage of stage 1 and 2 compared with before. Acceptance of the word “cancer: within the community. Savings of the government expenditure of treating with stage 1 is 13,000 USD, stage 4 is 300,000 USD. Reduction in the number that needs palliative care. The project won his Majesty´s award and the United Nations award in Gender section. 2- Dar Al Hanan: home away from home for children with cancer residing far from the oncology center, who need outpatient treatment. This caters to 16 families free of charge supporting accommodation, meals and a shuttle bus to the hospital. Won local and international awards. So far since 2011, it catered for 489 families with all nationalities. 3- Palliative care: training of hospital and community nurses and primary health care physicians from Oman and 51 from low- and middle-income countries. 60 of them qualified as certified trainers to continue training in their countries. What was learned: The importance of private public partnership but the nonprofit organizations have to learn a different culture on how to convince the private sector to fund the programs.