Open AccessStronger Than Cancer: A Campaign of Thai Cancer Society
Author(s) -
C. Parnmetpichayah,
S. Narkpongpun,
S. Soradatta,
Sirintip Kudtiyakarn,
R. Yingchankul,
B. Singh-orn,
Isara Chiawiriyabunya,
U. Milintangkul,
P. Dhanakitchareon,
I. Nuchprayoon
Publication year - 2018
Publication title -
journal of global oncology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.002
H-Index - 17
ISSN - 2378-9506
DOI - 10.1200/jgo.18.99100
Subject(s) - luck , context (archaeology) , donation , cancer , medicine , government (linguistics) , public relations , economic growth , political science , economics , paleontology , philosophy , linguistics , theology , biology
Amount raised: Bht 3 million (∼USD 90,000) Background and context: Thai Cancer Society (TCS), a new cancer patient support group (PSG) in Thailand, was established in 2016, under the auspices of Heart to Heart Foundation. TCS aims to raise awareness of cancer, promote access to universal cancer care, and coordinated existing cancer-specific PSGs. To promote the Thai Cancer Society, a campaign “Stronger than Cancer: 1,000,000 km for Cancer Patients” was launched in 1 October 2017 and ended on World Cancer Day (WCD), 4 February 2018. Aim: To engage general public to exercise and raise awareness of cancer prevention, TCS, and WCD. Strategy/Tactics: People like to share and this is the era of online content. Thai people likes to donate money as for merit-making and good luck. This campaign created a conditional donation scheme whereby people can only donate if they run or walk. Program process: The campaign created a Facebook page and provide piggy bank to multiple business groups and engage participant to donate, on condition that they have run or walk first then they can donate 1 baht (USD 0.03) per km. They may use Endomondo application to track their running distance, share it on Facebook page, and automatically accumulated at aim to collect 1,000,000 km by WCD. An running event was conducted on WCD to collect piggy bank and donation were concluded. Costs and returns: Around 4400 people signed up for the campaign, >30,000 piggy bank was distributed, and 2185 used Endomondo app and some used other methods to collect their record. The app recorded 1,090,000 km by WCD deadline. Over 3,000,000 Baht was raised within 4 month, and donation continued after the WCD since many people continue to exercise and collect money. The cost of whole program was 1,500,000 Bht, inclusive of the running event. What was learned: This campaign has successfully engage many people to start exercise, using donation as motivation. New mindset on cancer intervention has been cultivated that we can overcome the cancer in 1 way or another.