Open AccessIncreasing Cancer Awareness Through BWS Social Media Activities
Author(s) -
E. Achunine,
Ifeoma Okoye,
Amaka Obiageli Nnamani,
C. Okwuosa,
L. Nwamaka
Publication year - 2018
Publication title -
journal of global oncology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.002
H-Index - 17
ISSN - 2378-9506
DOI - 10.1200/jgo.18.95800
Subject(s) - social media , context (archaeology) , internet privacy , medicine , commission , public relations , the internet , breast cancer awareness , medical education , cancer , world wide web , political science , computer science , breast cancer , paleontology , law , biology
Background and context: Information is key. The Nigerian Communications Commission released a statement in December 2017 that 98.3 million people in Nigeria use the Internet. The increasing number of people that use social media and the unlimited access is a reason to do some level of awareness on these platforms. A huge opportunity to pass information and save lives in the process will be missed by not engaging social media. Aim: To increase awareness for prevention and early detection of cancer via social media and forming an online community in the process. Strategy/Tactics: Creation of cancer-related engaging contents with words, pictures and videos such as general information about cancer, preventive measures among others to get the attention of the audience and consistent posting of these contents. Informing the general public of our free screening exercises and activities. Program/Policy process: Creation of a content calendar for our posts on specific days and times, targeting of online audience through age, sex and location among others considering the campaign we want to push at a given time. Outcomes: After 3 months, we had 48,765 reach and 17,223 impressions on Facebook, 47,599 impressions on Twitter and 15,177 impressions on Instagram from 30 posts each. A very significant increase in the number of people that showed up to our vaccinations, screenings and other activities/programs. Positive response from people who were reached via social media, they were thankful for the basic information they got which they had no idea about. Dozens of people volunteered to work for our organization to help get rid of cancer. What was learned: Social media enabled us to reach a good number of people easily. Our target audience was very grateful for the information they got. In summary, the use of social media in raising awareness and passing information was very effective.