Open AccessMotivations for Current E-Cigarette Use Among Adult Smokers in Malaysia
Author(s) -
Aimi Nadira Mat Ruzlin,
Maizurah Omar,
HuaHie Yong,
Balamurugan Tangiisuran,
Noor Afiza Abdul Rani,
Ahmad Shalihin Mohd Samin,
Anne C K Quah,
Nizam Baharom,
Pete Driezen
Publication year - 2018
Publication title -
journal of global oncology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.002
H-Index - 17
ISSN - 2378-9506
DOI - 10.1200/jgo.18.66900
Subject(s) - medicine , environmental health , stratified sampling , multivariate analysis , demography , focus group , systematic sampling , advertising , socioeconomics , marketing , business , pathology , sociology
Background: Recommendations from WHO regarding the comprehensive ban on tobacco advertisements, promotions and scholarships (TAPS) have recently caused tobacco companies in shifting their market strategies to focus on promoting unregulated devices such as electronic cigarettes (ECs) and vapes. Aim: This study aims to explore the motivations of EC use among dual users and its associations with sociodemographic factors and smoking related characteristics under different regulatory environments in Malaysia. Methods: A total of 5823 dual users was collected using a multistage sampling study design. Data collection was conducted through intercept face-to-face interviews within 3 waves; wave 1 (May-September 2016), wave 2 (December 2016 - April 2017) and wave 3 (May-August 2017). The samples were drawn from 5 streets randomly (two in hotspot and three in nonhotspot locations) within stratified urban and rural areas in 14 states of Malaysia. Every fifth person passing an interview station in each street was approached. All statistical tests were conducted using PASW 18. Results: The top four self-reported motivations of using EC by dual users included “tasted better than conventional cigarettes” (85.1%), “to reduce the number of cigarettes smoked” (72.9%), “to quit smoking” (63.5%) and “increase price of cigarette taxes” (62.9%). Based on a multivariate analysis, respondents from states that have no current restrictions toward the sale and usage of ECs and who use ECs less than weekly (Adj.OR=2.54; 95% CI=1.93-3.34), weekly (Adj.OR=2.22; 95% CI=1.72-2.85) and daily users (Adj.OR= 1.77; 95% CI=1.36-2.31) were more likely to use ECs due to its better taste as compared with those who use ECs less than once a month. In states that have banned the sales and usage of ECs, there was a significant association between daily users of ECs and the four primary motivations. It was found that an increasing amount of cigarettes smoked per day (Adj.OR=2.46; 95% CI=1.59-3.81) had significantly influenced smokers in these states to more likely use ECs due to the increase price of cigarette tax. Conclusion: This study was conducted to show associations between smoking characteristics, EC use and self-reported motivations under different regulatory environments in Malaysia. Frequency of EC use was significantly associated with these self-reported motivations. Further research should be conducted to monitor EC use by Malaysians as well as to contribute to the formulation of EC policy in Malaysia.