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Fairness and Cooperation Are Rewarding
Author(s) -
TABIBNIA GOLNAZ,
LIEBERMAN MATTHEW D.
Publication year - 2007
Publication title -
annals of the new york academy of sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.712
H-Index - 248
eISSN - 1749-6632
pISSN - 0077-8923
DOI - 10.1196/annals.1412.001
Subject(s) - incentive , salary , happiness , reward system , neuroimaging , equity (law) , cash , value (mathematics) , economics , business , psychology , microeconomics , social psychology , neuroscience , finance , political science , law , market economy , machine learning , computer science
: To motivate their consumers or employees, corporations often offer monetary incentives, such as cash‐back deals or salary bonuses. However, human behavior is not solely driven by material outcome; fairness and equity matter as well. In a recent neuroimaging study, fair offers led to higher happiness ratings and increased activity in several reward regions of the brain compared with unfair offers of equal monetary value. Other neuroimaging studies have similarly shown activation in reward regions in response to cooperative partners or cooperative play. Here, we review these findings and discuss the implications for organizational settings.