Open AccessImpressions Created by Given Names
Author(s) -
Albert Mehrabian
Publication year - 1997
Publication title -
names
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.2
H-Index - 12
eISSN - 1756-2279
pISSN - 0027-7738
DOI - 10.1179/nam.1997.45.1.19
Subject(s) - connotation , popularity , morality , proper noun , psychology , onomastics , social psychology , linguistics , epistemology , philosophy
Desirability is an important factor in assigning and evaluating names. The Name Connotation Profile (NCP) characterizes name desirability by six factors that are implied by names: Success, Morality, Popularity, Warmth, Cheerfulness, and Masculine-Feminine. Representative findings obtained with the Name Connotation Profile differentiate the connotations between, e.g., nicknames versus given names, conventionally versus unconventionally-spelled names, long versus short names, and men's versus women's names. A number of applications of the Name Connotation Profile are noted.