Impressions Created by Given Names | Zendy

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Impressions Created by Given Names

Author(s) -

Albert Mehrabian

Publication year - 1997

Publication title -

names

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.2

H-Index - 12

eISSN - 1756-2279

pISSN - 0027-7738

DOI - 10.1179/nam.1997.45.1.19

Subject(s) - connotation , popularity , proper noun , morality , onomastics , psychology , linguistics , social psychology , philosophy , epistemology

Desirability is an important factor in assigning and evaluating names. The Name Connotation Profile (NCP) characterizes name desirability by six factors that are implied by names: Success, Morality, Popularity, Warmth, Cheerfulness, and Masculine-Feminine. Representative findings obtained with the Name Connotation Profile differentiate the connotations between, e.g., nicknames versus given names, conventionally versus unconventionally-spelled names, long versus short names, and men's versus women's names. A number of applications of the Name Connotation Profile are noted.

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